Imagine if we could see every logo ever designed. Where have all those sketches, rejected designs and millions of files gone? Are they locked away in giant data centres somewhere on the planet, never to see the light of day again? Could they give us a different perspective on the history of graphic design? There is no doubt that there are masses of preliminary studies in which graphic designers did their best work. We delved into the well-preserved digital archive of the Brussels-based studio visionandfactory and its founder Hugo Puttaert, which spans 30 years, and discovered almost a thousand logo designs. Geometrically speaking. Have fun with it.
