Graphic design students explore the history of graphic design. Compiled by Hugo Puttaert.
In a culture driven by speed, visibility, and algorithms, what does design mean today? Unfollow the Leader reflects on the evolving role of graphic designers in a world shaped by digital platforms, economic forces, and artificial intelligence. Developed within an educational context and rooted in student work, the book examines the tensions between craft and technology, autonomy and dependency, and tradition and disruption. At its core, the idea is that design is not about form, but attitude—the willingness to question what seems self-evident.
